Online Home & Living outlet NADUVI chosen as a 2021 Red Herring Top 100 Europe Winner

Online Home & Living outlet NADUVI was founded less than two years ago and has grown to become the biggest online Home & Living outlet in the BeNeLux. After receiving 10 million dollars of funding from prominent venture capital firms earlier this year, NADUVI has successfully entered the German market. Currently Germany already accounts for 30% of its revenue, while the NADUVI team has grown to more than 100 employees.

The impressive growth journey of NADUVI and the team did not go by unnoticed. Beginning of December the company received the award of ''Website van het jaar 2021'' in the category Lifestyle, Home & living. Only a fews weeks later, the Red Herring judging panel has announced NADUVI as one of its Top 100 Europe winners, recognizing Europe’s leading private companies and celebrating these startups’ innovations and technologies across their respective industries.

Red Herring Top 100 Europe enlists outstanding entrepreneurs and promising companies. It selects the award winners from approximately 1,200 privately financed companies each year in the European Region. Since 1996, Red Herring has kept tabs on these up-and-comers. Red Herring’s Top 100 list has become a mark of distinction for identifying promising new companies and entrepreneurs. Red Herring’s editors were among the first to recognize that companies such as Alibaba, Facebook, Google, SalesForce.com, Skype, SuperCell, Spotify, Twitter, and YouTube would change the way we live and work. Thousands of the most interesting and innovative companies have graced the Top 100 list over the years.

“In 2021, selecting the top achievers was by no means a small feat,” said Alex Vieux, publisher and CEO of Red Herring. “In fact, we had the toughest time in years because so many entrepreneurs had crossed significant milestones so early in the European tech ecosystem. But after much thought, rigorous contemplation and discussion, we narrowed our list down from hundreds of candidates from across Europe to the Top 100 Winners. We believe NADUVI embodies the vision, drive and innovation that define a successful entrepreneurial venture. NADUVI should be proud of its accomplishment, as the competition was very strong.”

Following NADUVI’s well-deserved win, the company is then invited to showcase their success to the US market at the Top 100 North America event and compete internationally for the Top 100 Global in October. Red Herring is dedicated to following NADUVI’s path to further success and innovation.